Sprite - Naked Labeless Bottle
Raising awareness for Sprite’s new label-less bottles, we zeroed in on a single idea: the label itself. Instead of spotlighting the bottle, we built an animation powered entirely by typography—letters that move, react, and reshape the message in real time. The result is bold, minimal, and impossible to ignore: crisp, impactful type; high-contrast black-and-white copy; all set against Sprite’s unmistakable green backdrop. A clean, dynamic visual that delivers the message with clarity and punch.
Elemis - Morning Matrix
One of Elemis' most popular skincare lines, the Morning and Overnight Matrix creams, formed the focus of this project. The brief called for a visually arresting introduction that would immediately capture the audience’s attention, alongside a unifying concept that could seamlessly frame and elevate the product throughout.
Formulated with an exclusive micro-algae blend and plant cells derived from turmeric, the product is designed to help protect the skin from visible stress while supporting its natural collagen and elastin reserves—resulting in a plumper, more resilient, and revitalised complexion. This scientific foundation is interpreted through animation within an abstract, ink-like environment: a continuously evolving, fluid form in which no two frames are identical. The result is a dynamic visual journey that sustains engagement from the opening moment through to the final frame.
Creating a visually refined asset for Elemis’ Dynamic Resurfacing Peel & Reset Gel, this project focused on producing a product animation that transitions seamlessly between moments. The objective was to highlight the product’s dual functionality while maintaining a calm, ethereal aesthetic that feels both premium and effortless.
The product was modelled and developed in Cinema 4D and rendered using Redshift. The final animation is currently featured on Elemis’ website.
https://uk.elemis.com/dynamic-resurfacing-peel-reset.html
Forged from millions of shifting particles—each with its own size, texture, and mood—an epic, unending maelstrom takes shape. Forces collide and converge, tugging at one another in a dance of precision. Turbulent fields flicker to life, guiding a universe of stones as they spiral into a darkened abyss, only to rise again in slow, deliberate waves. The result is a hypnotic spectacle, a mysterious realm that feels both alien and impossibly alive.
Pilot - EDT
Storytelling through dynamic spheres becomes a visual metaphor for a living, breathing data swarm. We set out to transform the idea of data scraping into something tangible—spheres that collide, scatter, and surge with turbulent motion.
The animation highlights the idea of how consumers purchasing attitudes, moral foundations and emotions can be used to create a psychographic profile. Then by using 109 attributes a digital twin of the audience is created, allowing for fine tuning of brand initiatives, allowing users to craft concepts that deeply resonate with audiences, leveraging data and the science of human behaviour, for optimal fit. This chaotic dance gradually resolves into a controlled, intentional form, capturing the moment when raw data is harnessed and shaped into meaningful movement.
Pompeii - Immersive Experience
/ Ai Content
The Last Days of Pompeii: The Immersive Exhibition, will open its doors at Immerse LDN on the Excel London Waterfront.
Following huge success globally, the award-winning exhibition will make its UK debut and take visitors on an unprecedented journey through ancient Pompeii, using a striking combination of cutting-edge technology and rich, historical narratives.
The brief centred on a bold, attention-grabbing idea: “The Romans have arrived in London.”
Our concept brought this to life by visualising Roman centurions appearing at some of London’s most iconic landmarks—blending ancient history with the modern city in a striking and unexpected way.
To execute this, we used Flora, an advanced AI platform built around a node-based workflow. By combining carefully sourced photography of real London locations with historically accurate references of Roman centurions, we were able to generate highly realistic, cinematic footage. Precise prompting and iterative refinement ensured consistency in lighting, perspective, and detail across each scene.
The resulting AI-generated clips were seamlessly integrated into live-action footage, creating a cohesive visual narrative. This fusion of real and synthetic imagery not only enhanced realism but also built a strong sense of intrigue and anticipation around the event.
The brief was to develop a three-part animated series that clearly communicates the purpose and functionality of Rehome—covering why the platform exists, how to buy, and how to sell. As the first video series introducing the platform, the work needed to establish both clarity and brand identity.
The animations employed a graphic, sketch-inspired style set within a 3D environment, allowing key narrative points to be visualized while maintaining a smooth, continuous flow between ideas. A distinctive visual language was created through the confident use of Rehome’s signature blue, paired with a soft pastel palette to ensure consistency across all three films.
Carefully designed, minimal 3D environments provided a cohesive backdrop for storytelling, helping to illustrate the user journey—from interacting with the interface to engaging with the platform’s broader, ethically driven mission of reuse and sustainability.
Haymarket - Brand Logo Reveal
Haymarket required a logo reveal that conveyed a sense of refinement and premium quality, while remaining efficient and adaptable across a wide range of media. The visual language needed to feel understated and versatile, ensuring it could integrate seamlessly into different contexts without drawing unnecessary attention to itself.
Executing a transition from a fully realized 3D logo to a flat 2D graphic can often feel disjointed if not handled carefully. It is important to establish an initial sense of depth and physical presence, allowing the logo to feel tangible and dimensional. At the same time, contemporary logo reveals demand a swift and cohesive resolution. By employing a fluid, precisely controlled camera movement, the transition can feel natural and intentional—guiding the viewer from the three-dimensional form to the final two-dimensional mark in a way that is both seamless and visually elegant.
Design and development of a dynamic 3D looping tesseract animation, created to complement and enhance a bespoke logo identity. The piece forms a seamless, continuous loop, making it highly adaptable across a wide range of media and platforms.
Through carefully controlled camera perspectives, the form evolves—subtly shifting its structure so the logo appears to transform shape in motion. The iterations presented explore variations in stroke weight, background colour, and depth, culminating in a fully realised three-dimensional render that showcases the complete transition with clarity and impact.
